Mountain Dew invests shs50m in Lato Milk Mbarara rally

Mountain Dew, the sports-centric brand of Uganda’s leading soft drinks bottler, Crown Beverages Limited has announced a shs50 million contribution to the success of the Lato Milk Mbarara rally scheduled to take place between January 30th and 31st 2016.


The rally route, covering a total of approximately 447 kilometers, will run through several administrative districts including Kabale, Wakiso, Mpigi, Butambala, Masaka, Lwengo, Lyantonde, Kiruhura and Mbarara.

According to Mrs. Bernadette Kizza- the Mountain Dew brand manager, the sponsorship aims to take the sport to the next level.

“We first came on board in April 2015 and have since not looked back. We all know that Mountain Dew is a brand associated with extreme sport and as such, will be on board for all activities this year with a contribution of up to shs50 million, bringing to life the “experience extreme” thematic as we continue to refresh the fans,” Kizza said.

She added that the Lato Milk Mbarara Rally is in line with the Mountain Dew brand which is synonymous with being bold, energetic, adventurous, and daring.  The traits are expressed in the brands new tagline.

Various accommodation options have been availed for the drivers and spectators such as Hotel Brovad, Lake View Hotel and Vienna Guest House. During the rally, the Uganda Police will set up stations along the route to ensure law and order is maintained.

Speaking on behalf of the organizers, Dusman Okee- Vice President of Administration for the Federation of Motor Sports Clubs of Uganda expressed his gratitude towards Mountain Dew for the continued support towards Motorsport and promised a stellar event that will conclude with an awards ceremony at Lake View Hotel- Mbarara.

“I want to thank our partner sponsors- Lato Milk and Mountain Dew for the continued support to the sport. Because of you, the sport gets to live on. I want to urge all the fans that will be at the race track to maintain law and order and remain vigilant in fighting acts of terrorism. Keep an eye out and report anything suspicious that could be a threat to us all,” Okee said.

Among the rally drivers set to compete in the second biggest motor rally championship set to take place in Mbarara will be; Jas Mangat, Ronald Sebuguzi, Duncan Mubiru, Leon Senyange among others.