July 12, 2013

Samsung Electronics Introduces 2- year Warranty In Africa

Robert Ngeru, Samsung Electronics East Africa Chief Operating Officer
Robert Ngeru, Samsung Electronics East Africa Chief Operating Officer

The on-going national anti-counterfeit drive has received an extra boost with the confirmation by Samsung Electronics that its genuine range of products will continue carrying an exclusive two-year warranty.

The confirmation by Samsung Electronics East Africa chief operating officer Robert Ngeru effectively means that customers buying genuine Samsung products from the authorised dealers will continue enjoying their peace of mind.

Baptized the Samsung Smart Care, customers buying original Samsung products can easily activate their 2-Year warranty using an electronic activation system for all hand held devices. The warranty, already rolled out via Samsung Uganda’s E-Warranty platform also allows registered handset owners to win a range of attractive prizes in monthly draws.

“The Samsung Smart Care 2-Year warranty that covers our full range of consumer electronic appliances and mobile devices is the first of its kind in Africa and is aimed at saving our customers the unnecessary pain and anguish that comes with buying counterfeit products,” said Robert Ngeru.

He further stressed that customers buying original Samsung products from our authorised dealers in Uganda continue to enjoy the peace of mind brought about by our undisputed quality, durability and 2 years warranty across our entire product line.

“The rollout of the 2-year warranty in Uganda, has been made possible by the firm’s quality assurance systems and adoption of the Samsung Built for Africa strategy, which focuses on manufacturing products tropicalized for local conditions,” said Robert Ngeru.

“At Samsung, we are confident enough that we manufacture quality products which can last for many years and our 2 year warranty is a clear testimony of our superior product quality.

Putting our customers’ requirements first, means taking relevant steps to ensure the highest level of product compatibility and service is maintained. This is a key business imperative for us and one that we will continue to drive into 2013 and beyond as part our Built for Africa agenda,” explained Ngeru.

With a two-year warranty, Samsung has further managed to raise its value proposition for its customers who enjoy better value for money.

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