A Year in Uganda Search: Google’s Top Searches of 2013

Paul Walker, Nelson Mandela and Eclipse search queries top the 2013 trending list

On Tuesday, Google announced its annual Year End Zeitgeist, a look at 2013 through the collective eyes of the world on the web, offering a unique perspective on the year’s major events and hottest trends based on what people in Uganda searched for most in 2013.

GooglePaul walker, Nelson Mandela and the rare Hybrid Eclipse that occurred in Uganda were the search queries that topped the 2013 trending list with Paul Walker being the most – searched celebrity of the last 12 months.

This year’s trending searches show a maintained interest in entertainment, sports and current affairs with general concentration on both local and international content evidenced in searches like Paul Walker, an American actor famous for his role as Brian O’Conner in The Fast and the Furious film series.

On the sports scene, Ugandans indicated keen interest in German footballer Mesut Ozil who plays for Premier League club Arsenal and the German national team.
The death of James Mulwana, founder of the Uganda Manufacturers Association (UMA)Ugandans saw Ugandans generating great interest in 2013 as Ugandans mourned the death of one of the country’s greatest industrialists.

Google1That Ugandans love love is reflected in the “How to” query, which revealed that Ugandans want to learn how to kiss and love. However ‘How to” hack and bet come third and fourth. The “What is” category also shows love as the dominant theme. Development and internet queries come closely after.

Google reveals the internet “Zeitgeist” (German for “the spirit of the times”) through an exploration of the over one trillion search queries we receive each year. In addition to the Year-end Zeitgeist, which highlights the top trends of 2013, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from.Google3

Here are the top categories searched on Google by Ugandans in 2013:

Uganda’s Top Trending Searches
1. C…e connect
2. Nelson Mandela
3. Tubidy
4. Kenya Elections
5. Choti Bahu
6. Mesut Ozil
7. Zulu bet
8. Mara clara
9. Eclipse
10. Martin Angume

Uganda’s Trending People
1. Paul Walker
2. Nelson Mandela
3. Mesut Ozil
4. Martin Angume
5. Iryn Namubiru
6. Pope Francis
7. Luis Suarez
8. James Mulwana
9. Uhuru Kenyatta
10. Stephen Kiprotich

Most searched sites
1.facebook.com

2.livescore.com

3.waptrick.com

4.soccervista
5.xscore
6.flashcore
7.windrawwin
8.new vision
9.daily monitor
10. goal.com

Most searched people
1.Bobi Wine
2.Chris Brown
3.Rihanna
4.Bebe Cool
5.Kim Kardashian
6.Messi
7.Obama
8.Konshens
9.Eddy Kenzo
10.Beyonce

How To
1.kiss
2.love
3.hack
4.bet
5.pray
6.meditate
7.romance
8.save
9.swim
10.download

What is..?
1.love
2.development
3.Internet
4.research
5.communication
6.management
7.culture
8.marketing
9.leadership
10.planning

What is (health)?
1.Stress
2.Health
3.Ovulation
4.Bloating
5.AIDS
6.Nutrition
7.Orgasm
8.Cancer
S9.potting
10.Schizophrenia

Most searched institutions
1.Makerere University
2.Uganda 3.Revenue Authority
4.Kyambogo University
5.Orange Uganda
6.Kenya Airways
7.MTN Uganda
8.NSSF 9.Uganda
Bank of Uganda
10. Airtel Uganda

Most searched news sites
1.New Vision
2.Daily Monitor
3.Bukedde
4.BBC news
5.Red Pepper
6.Daily Mail
7.Daily Nation
8.CNN
9.Weekely Observer
10.Al Jazeera

What is (business)?
1.Management
2.Marketing
3.Planning
4.Entrepreneurship
5.Motivation
6.Ethics
7.Economics
8.Law
9.Technology
10.Business

Enable Notifications    OK No thanks