With more and more mobile customers complaining of high tariffs, forged charges and Uganda Telecom has introduced has introduced a new promotion aimed at encouraging consumers to talk more on its network and in return will be rewarded with 100% bonus airtime of the total value they spent that month, in the following month.
The promotion comes at a time when UTL’s market share has come under increasing pressure from its rivals.
The mobile operator on Wednesday unveiled the promotion dubbed KIZZE.
UTL subscribers will load any amount of airtime and use it in a given month, will be rewarded with 100% bonus airtime of the total value they spent that month, in the following month.
Uganda Telecom Chief Commercial Officer Mr Shailendra Naidu said the new tariff plan will enable mobile customers of Uganda Telecom to save money on their telecommunication bills.
“People are constantly looking for affordability and value for money solutions to meet their needs. As a proudly Ugandan brand, Uganda Telecom Limited understands this challenge and is offering tariff plans like KIZZE that are affordable and relevant,” Mr Shailendra said in a statement today, adding: “Simply put, we are Uganda’s most affordable telecom service provider.”
The KIZZE tariff is applicable to all UTL subscribers. Customers will get the bonus airtime after activating KIZZE by dialing *100# and choosing KIZZE.
Since its establishment in 2000, Uganda Telecom remains one of the market leaders in the telecommunications sector AND one of the oldest players in the industry estimated its market share at about 10 per cent by July 2011, having dipped from 21.9 per cent in 2009 to 16.3 per cent in 2010, with a subscriber base of about 2 million.
Besides KIZZE, Uganda Telecom has a wide range of prepaid tariff plans that suit the different needs of its customers, such as; Corporate Mega Bonus, Bonga Forever Ever, and Endobo.
Uganda’s market opportunities lie predominantly in the mobile sector where subscription penetration is below 50% despite strong competition. The main barrier to growth is the Uganda remains one of a handful of countries with a mobile penetration rate of less than 50% as of June 2013. This is mainly because of poor network coverage in rural areas where the majority of the residents live. Although this development would have spurred investment in rural areas, BMI notes operators are increasingly deploying high-value services, including 4G LTE, in urban areas to sustain revenue growth