April 10, 2014

Logo No-go: FUFA Boss Magogo Won’t Climbdown Over Redesigned Uganda Football Crest

The Federation of Uganda Football Associations (FUFA) President Moses Magogo will not bow to massive fan pressure and issue an apology for changing the national federation’s crest without widespread consultation with Ugandan football stakeholders.

The new FUFA crest (R) besides the old one.
The new FUFA crest (R) besides the old one.

A huge social-media campaign is expected to spring up in the forthcoming days after details of the revised crest, which significantly removed the natitional bird (the Crested Crane replaced by five stars, the three national colours; Black, Red and Yellow, a ball and ‘Since 1924’ couch), were revealed at the FA headquarters in Mengo on Thursday April 10 at the launch of the 2015 Africa Nations Cup campaign dubbed “Road to Morocco”.

FUFA President Moses Magogo.
FUFA President Moses Magogo.

And while the Mengo bosses claim it is has nothing to do with the nation-popular Uganda Cranes they have pledged to consult far more widely with fans in order to gain majority approval especially the governament and for marketing purposes.

The opinion of only Executive Committees and the Secretariat was sought originally.

So FUFA used the occasion of the federation’s 90th anniversary year to unveil a new logo said Magogo explaining what went behind the conceptual development of the new logo.

“We are sorry. It is clear that Ugandans wanted to be involved in the selection of our new FUFA crest. The federation badge has not much todo with the Uganda Cranes but we are all Ugandans and should embrace the new changes,” FA boss Magogo tells Red Pepper Online edition.

“The five stars on the logo represent the five football structures of FUFA,” Magogo said before adding. “1924 is meant to mark the year the federation was formed,” he added.

“We remain firm in the belief that our crest should be modernised – not a unique or unprecedented situation and one we know most Ugandans would accept and embrace.”

“We want to put this right. Whilst the national football team is our priority, FUFA still has the Uganda Sand Cranes, Uganda Lady Cranes, different developmental age teams, the FUFA Big League and regional football that will all use the new crest.”

“For the record, the logos have been registered as Trade Marks thus no one shall ever use it unless permission is attained from the FA.”

As for us? We just get excited about logos. And this one is sharp and classy,” Federation Spokesman Ahmed Hussien let slip.

The FA will also new-look jerseys for the national team, also revealed Finance boss Deoclas Kiiza in correspondance with the Nations Cup campaign.

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