May 20, 2014

Unilever Launches Fastest Stain Removal Formulation In Uganda

Unilever Uganda launched the fastest stain removal formulation in Uganda, OMO Fast Action, which is poised to ease consumers lives and significantly reduce the time spent doing laundry as Ugandans increasingly demand for innovative products.

Guests demonstrate the superiority of new OMO Fast Action at the launch with help from an OMO Research expert.Looking on (R) is Unilever Marketing Manager Diana Nabukenya
Guests demonstrate the superiority of new OMO Fast Action at the launch with help from an OMO Research expert.Looking on (R) is Unilever Marketing Manager Diana Nabukenya

Launched on the backdrop of meticulous research and trials, OMO Fast Actionis set to revolutionize the laundry experience for Ugandans as it is a detergent that not only removes stains in less than one minute but also is also gentle on the hands with a spectacular fragrance.

Peter Muchiri, Country Manager, Unilever Uganda hailed the new product as a great milestone for the company and a win for consumers and the country at large.

Guests fascinated as they walk by human statues at the OMO Fast Action Launch
Guests fascinated as they walk by human statues at the OMO Fast Action Launch

“We have been part of Ugandan families for sixty two years and we believe our customers deserve continuous innovation and a productthat makes their washing experience easy and enjoyable. The launch of OMO Fast Action reflects our dedication to achievingthis” said Mr. Muchiri.

He also expressed gratitude to the Government of Uganda and various stakeholders for their support to Unilever throughout its operations in the country maintaining it is the reason Unilever continuously seeks to innovate and meet customer.

Unilever Uganda Marketing Manager Diana Nabukenya leads Speaker of Parliament Rt Hon Rebecca Kadaga to the podium at the OMO Fast Action launch
Unilever Uganda Marketing Manager Diana Nabukenya leads Speaker of Parliament Rt Hon Rebecca Kadaga to the podium at the OMO Fast Action launch

The Chief Guest and Honorable Speaker of Parliament, Rebecca Kadaga praised Unilever Uganda  for its continued efforts to provide Ugandans with high-quality products and thanked the Company for its contribution to both the economic and social development of the country.

“Unilever Uganda has been our partner in the enhancement of Ugandan homes and businesses for over sixty years. To us and the families that have trusted them over the years, Unilever Uganda is more than a manufacturer of products. It is part of our families, our heritage and an enabler of better and easier living” said Rebecca Kadaga.

One half of music group Radio and Weasal performs at the Speke Resort Munyonyo during the Omo fast action launch
One half of music group Radio and Weasal performs at the Speke Resort Munyonyo during the Omo fast action launch
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