Artist Moses Ssali a.k.a Bebe Cool has been named Uganda Cranes Ambassador. The choice was reached on by the Uganda Cranes players after a poll was conducted amongst the team.
Bebe Cool now joins the list of two other FUFA ambassadors Haji Omar Mandela Ahmed and Taban Amin.
Bebe Cool who is ardent local football fan will be entrusted with marketing and associating with the Uganda Cranes brand to add more value to it.
He will help to promote the Uganda Cranes brand through the visuals and audios.
Bebe Cool was announced Cranes Ambassador at Wednesday’s FUFA press conference where the FUFA president Eng Moses Magogo addressed the media and highlighted the achievements and challenges of his first year in office.
“We are in a brand building process, we believe one of Uganda’s most loved and followed artists will play a key role in taking the Uganda Cranes brand to another level,” said Magogo who heads the FUFA Marketing committee.
“We shall continue with the process of getting other ambassadors from different sectors of society,” added Magogo.
Magogo adds that the two brands Bebe Cool and Uganda Cranes can benefit from each other.
Bebe Cool has already kicked off the marketing of the Cranes brand by promoting the forthcoming game between Uganda Cranes and Guinea on 10th September, 2014 at Namboole Stadium at 7.30 pm.