Heineken Joins Jazz Bandwagon

In an attempt to penetrate the elite corporate class, Heineken Uganda is said to have jumped onto the jazz bandwagon.

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Red Pepper online  has learnt that the premium beer brand has teamed up with budding jazz star Brian Mugenyi in what has been termed as a mini-monthly jazz concert at Mbuya based Zone7 starting this Friday evening.

Snoops have further established that Heineken intends to create a platform where corporate jazz enthusiasts can enjoy themselves.

Brian-Mugyenyi

According to Heineken public relations manager Steven Baryevuga, this is the reason as to why beer giants ate reviving jazz by starting the monthly mini-concert.

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