As Heineken launched the champion the match Campaign, Arsenal manager Arsene Wenger made the stunning claim that his side would be better off in the Europa League next season, after repeatedly failing to make an impact in the Champions League.
Ugandans witnessed Tuesday night’s 2-0 win against Monaco though it was not enough to prevent a last-16 exit as Arsenal lost out on away goals rule following their 3-1 first-leg defeat at the Emirates last month.
Most Ugandan based arsenal fans were at Trends bar & lounge in Bugolobi a Kampala suburb and they found solace in Heineken as it launched the Champions Match.
The premium brewer’s new campaign launch also incorporated a digital platform, #ChampionTheMatch that supports fan behaviour while using social media platforms to talk about the game.
This stretches through pre-game build up, action and post-match debate.
The campaign aims to drive broader appeal of match nights, by not only having live match views but also adding a first-class experience for Heineken consumers.
The General Manager of Heineken East Africa Uche Unigwe noted that; ‘‘With surprising Heineken twists, fans will have the tools to create a truly memorable match night experience every match week until the grand finale slated for May 2015.’’
He further stated; ‘‘Fan match days are important and at Heineken we want to encourage fans to create the ultimate match nights whether watching the match from home or at the sports bar with their friends.’’