Bell Lager, yesterday announced that it will be flying in Shaffer Chimere Smith widely known by his stage name Ne-Yo, to headline a concert in Kampala.
The concert slated for October 30, 2015 at Lugogo Cricket Oval will be the culmination of an under the crown promotion that was also launched yesterday.
Speaking at a press conference in Kampala, Mrs. Grace Nshemeire-Gwaku, theMarketing Director Uganda Breweries Limited said; “This concert is our way of continuously engaging our consumers at their passion points,” adding, “And because music is a strong touch point for us as Ugandans, we had to choose a contemporary artiste thatfits the bill.”
She also added that the concert will be unique in that there will be no tickets sold and no entry fees required.
“To attend the concert, all one has to do is simply buy a Bell Lager, pop the crown and send the code that you find under your crown to 8464. Send 10 codes to guarantee yourself a ticket to the Bell Ne-yo concert,” Mrs. Gwaku explained.
The promotion and the concert will however only be open to people over the age of 18 years.
Ne-yo, a celebrated American R&B singer, songwriter, record producer, dancer and actor will be gracing the pearl of Africa with his ingenious musical talent to debut his latest Album “Non-Fiction 2015”. Non-Fiction 2015, comes as his sixth Album after R.E.D in 2012. It reached number five on the US Billboard 200 and sold over 59,000 copies in just days of its release.
“As Bell Lager, we are making a bold statement to thank not only our loyal consumers but also those that are yet to come on board for choosing a brand that pours life in every moment; no matter what. Ne-Yo is arguably the biggest star to have ever performed in the country and it was befitting that only a brand of this stature brings him to you.”
She further stated that Bell Lager has been a part of the Ugandan community for over 60 years as the quality brand with international repute. We are part of the Ugandan heritage and have consistently delivered a beer to our consumers that brought to them the best of entertainment, sports and lifestyle over the years.
Nshemeire-Gwakufurther assured Ugandans that the brand has put in place very stringent and transparent measures to ensure that the promo is free and fair by bringing on board Price Water House Coopers (PWC) a reputable audit firm to provide promotional assurance for the activity.
With three Grammy awards to his name, Ne-Yo has been nominated over 50 times in different international awards like MTV Video Musial Awards Japan, MOBO Awards, Soul Train Musical Awards, and BET awards. He first shot to the lime light with his Album “in my own words” with songs like so sick, when you are mad, sexy love which became favorites to all music lovers across the globe and since then he has never looked back.