By Thomas Odongo
The organizers, sponsors and partners of the inaugural edition of the Tusker Lite Mt. Rwenzori Marathon have expressed readiness ahead of the event slated for 3rd September, 2022 at the aptly named Kasese Marathon Grounds.
Marathon sponsor representatives and organizers address media.
The marathon has received a UGX800M financial boost from it’s title sponsor, Tusker Lite.
Emmy Hashakimana, the Uganda Breweries Ltd (UBL) Marketing and Innovations Director said that Tusker Lite for the start has a five-year plan for the marathon which he believes will become a big circuit in the region attracting participants from across the globe.
“I’d like to give assurances that this will not be a one off. Tusker Lite has made a long-time commitment to ensure the Tusker Lite Mt. Rwenzori Marathon grows into one of the biggest events of its nature on the continent and even the world,” Hashakimana said during a press briefing on Thursday at Industrial Area in Kampala.
Marathon organizer, Amos Wekesa of Equator Hikers maintained that the major aim of the marathon is to boost tourism in the area as well as tickle new economic boxes, promote healthy lifestyles, highlights climate change and the like.
“This is not going to be any usual marathon…I’m excited to be part the organizers for this event which I believe will be around for a very long time,” Wekesa said.
Equator Hikers the marathon organisers have partnered with online retailer Jumia to sell marathon participation tickets that will be going for Shs50,000.
“Registration is now open on the Jumia shop. You can purchase your tickets and we shall deliver your kits at your door step within Kampala or you can choose to pick them in Kasese,” said Shakib Nsubuga, Jumia’s Expansion Manager.
The Tusker Lite Mt. Rwenzori Marathon will consist of a 42km full marathon, a 21km half marathon and 5km fun run. Ordinary people are encouraged to take part in the 5km run and explore the scenic beauty that Kasese has to offer while at it.
Wekesa announced a Shs42m prize purse for the marathon runners courtesy of Standard Chartered Bank. Shs5m, 4m, 3m, 2m and Shs1m await to top five winners in the 42km full marathon for both men and women. The top three male and female athletes in the 21km half marathon will bag Shs3m, 2m and 1m respectively.
Tusker Lite has also organized a big concert after the marathon, which is more reason for people to get out of town on top of other fun activities like hikes, bird watching and boat rides on Kazinga Channel.
Other partners of the Tusker Lite Rwenzori Marathon include UNDP, Rwenzori Mineral Water and Rocket Health.
The Mt. Rwenzori Tusker Lite Marathon is centered around the iconic Rwenzori Mountain ranges.
The run has been inspired by the success story of the Kilimanjaro Run in Tanzania.