The telecom industry in Uganda and other countries in East Africa has been bolstered by the announcement a new mobile operator – an innovative, socially responsible and maverick telecom like no other, launching without a name.
With its underlining promise being to raise the bar for subscribers, the new telecom launched simultaneously in Uganda, Tanzania and Burundi with a creative online and SMS campaign dubbed “Give Us a Name” giving East Africa the opportunity to nominate and vote for the best name.
No company across the world has ever launched without a name setting the stage for what will be an exciting campaign with people allowed to propose and vote for what they think would be the best name for the company.
The first phase of the “Give us a Name” campaign will run up to 4th-December-2013,on-line, via SMS and on Facebook. In this phase, East Africa is being asked to propose names they would like the new telecom that is a real catalyst of change, a partner of the people and invest in communities to better their lives, to be called.
In phase two of the campaign from 12th to 22nd December, a shortlist of names from phase one will be submitted to the population to vote for the most unique and creative name.
At the end of the campaign, a token of gratitude will be given to 45 of those who proposed the most liked names, and to those who voted for the first name. This will range from the most recent mobile devices to unlimited products and services for a whole year.
This new mobile network operator will be investing as a priority to improve lives in the community and countries in which it operates, and ensuring that people are empowered to be the driver of their destiny.