Vodafone Uganda refocuses business to target the youth

Vodafone Uganda, the country’s 4G Next Generation Operator has today announced a commitment to support the youth and entrepreneurs in Uganda.

During a press conference held at Kampala International University, the telecommunications operator announced that going forward it will be more focused on the youth and Small and Medium Scale Entrepreneurs in order to empower them and harness their potential.

Speaking during the conference, John Ndego, the Chief Executive Officer Vodafone Uganda, said the major focus for Vodafone Uganda will be on digital, using the power of internet to tap into the younger generations’ potential and help them build their tomorrow today.

“The biggest way that we can support Uganda is to provide technology and data services that support the growth of young entrepreneurs in this country,” said Ndego. “We are helping them access global education learnings using the 4G technology.

Uganda is the youngest and most entrepreneurial country in the world. According to the 2014 census statistics by Uganda Bureau of Statistics the youth, that is, persons below 30 years constitute 78% of the population. These numbers, according to Ndego, represent a huge potential for the country to turn a tide in technology and innovation and Vodafone Uganda would like to be part of this journey.

As part of the youth focus, the 4G operator will be offering internship opportunities to students in various universities in the country. The youth program that is targeting both the students and graduates is geared towards supporting career growth and technology innovation for the students. Over 260 youths are expected to benefit from this program annually.

Through the I Create Tomorrow digital campaign, Vodafone is empowering the youth by helping them take charge of their tomorrow by giving them an opportunity to experience what their peers are doing with technology in other countries.

“We are committed to nurturing and developing young talent in Uganda,” noted Jackie Namara, Vodafone Uganda Head of Marketing. “The youth are our future generation; we need to nurture them when they are still young.”