NBL’s Nile Special scoops ‘Most Admired’ Uganda Brand Award
Jinja – Nile Special, an eight times Gold Award-winning flagship product of Nile Breweries for the past 50 years has been recognized as the most admired brand in Uganda.
The second instalment of Uganda’s Best Brands was announced in a virtual event hosted by Publics Africa Communications in partnership with Brand Africa basing on the 2020 Brand Africa 100: Africa’s Best Brands research and ranking of brands across Africa.
The global results were released on Africa Day, May 25, Post the virtual announcement, the leading Uganda brands were recognized at a reception hosted at Hilton Garden Inn Kampala and attended by a few representatives of the leading brands and media representatives in a live offline event compliant with the country’s COVID regulations for public gatherings.
Uganda’s robust brand, Nile Special Beer, was unveiled as Uganda’s Brand of the Year for its cumulative performance across several categories as the most admired Ugandan brand in the global rankings, the second most admired African brand in Uganda, the most admired listed Ugandan brand and the most admired Ugandan brand.
“On behalf of Nile Breweries Limited, I would like to thank Ugandans and Brand Africa for recognition. Our brands are brewed using world-class standards and high-quality ingredients. As a brewer we strive to brew great African beers with pride, as we continue to give Ugandans brands that are Made in Uganda, for Ugandans, by Ugandans,” said Amou Majok, Head of Marketing.
“Over the years, we have delivered CSR and marketing programmes that have allowed us to, not only connect with our consumers but also to become part of their daily experiences,” she added.
Nile Special prides in the consistency of quality, a virtue that has earned the brand 17 International awards, most prominent being 3 Grand Gold Mode Selection Awards that are given to beers that meet the world-class quality standards.
“Nile Special revolves around celebrating Ugandan greatness and inspiring pride. We celebrate all the great about Uganda, big and small, this has made the brand a fixture in the Ugandan fabric. It has discovered a proper purpose among its consumers and most importantly Ugandans.” said Francis Nyende, Brand Manager.
The brand leverages key passion points of its consumers such as football, rugby, in the past Ugandan Music and is bold enough to champion social issues such as sexual harassment (No Excuse Campaign).
“We are part and parcel of society besides being a beer brand. If you stand with society in both the good and bad it delivers on the main
purpose of the brand,” Nyende said.
Majok highlighted that during these trying times of COVID-19 pandemic,
Nile Breweries is committed to continuing delivering on its brand
promise as well as sustainability commitments as we strive to create a
better world.
“Times have been challenging and the world and Uganda has been shaken
by the COVID-19 pandemic, however, as a leading contributor to the Uganda economy, Nile Breweries does not take its role for granted in
the livelihood of those in our value chain, especially the retailers
and farming communities,” she said.
The announcement featured a panel discussion led by the local host, Joseph Kanyamunyu, managing director at Publics Africa Communications, with Amos Wekesa, the founder and managing partner of Great Lakes Safaris Limited and Sarah the President of Public Relations Association of Uganda who reflected on the African results overall, Uganda brands specifically and the impact of COVID on local and African businesses panel.
Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership said, “As evidenced by the entrepreneurial spirit that is creating Africa’s first electric vehicle, Kiira, and the leading brands such as Nile which feature in the continental rankings, Uganda and Ugandan brands will play an important role not just in the region but in the continent.”
In reflecting on the Uganda results, managing director of Publics Africa Communications Joseph Kanyamunyu, said, “We are proud that Ugandans continue to choose African and especially Ugandan brands among their most admired brands. At Publics Africa, this is our mission to showcase that excellence.”
Additional information Established 10 years ago to coincide with the 2010 FIFA World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best Brands survey rankings have established themselves as the most authoritative survey, analysis, and metric of brands in Africa. It is a consumer-led survey which seeks to establish brand preferences across Africa.
The survey is conducted by Geopoll among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa. The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.
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